Oct. 14, 2026

Episode 27: Red Bull + Cervelo? How Lars Rikse is Steering Cervelo Into the Future.

Episode 27: Red Bull + Cervelo? How Lars Rikse is Steering Cervelo Into the Future.
Episode 27: Red Bull + Cervelo? How Lars Rikse is Steering Cervelo Into the Future.
Speaking of Bikes
Episode 27: Red Bull + Cervelo? How Lars Rikse is Steering Cervelo Into the Future.
Season 1

Lars Rikse, Global Managing Director of Cervelo, came to his current role from Red Bull and consulting in many industries before that. Can he apply all of those learnings to move Cervelo into its next phase of growth? Listen in as he charts the future for a brand rooted in engineering and racing.